Nice to meet you, I’m Dr.Uche.

Researcher, Strategist, and Educator

I can be considered a strategist, publicist, a marketer, and even a college lecturer. But most importantly, I’m a social scientist who seeks to understand the pressing issues of culture and society, while also aiming to best engage the people (or consumers) at the center of it all.

I’ve worked with a number of top consumer brands including Oral-B, Champion, and Huffy Bicycles, as a few examples. The goal has always been to provide culturally aware and sound communication tools through research and strategy. I do the same thing now at my consultancy, SCU Strategies - check it out.

I’m also a fitness enthusiast and music junkie - you may find me hiking in Palos Verdes or DJing at a local LA lounge, who knows ☺.

MY SUPER COOL RESEARCH INTERESTS:

MULTICULTURAL MARKETING

BLACK DIASPORA

GEN Z/ MILLENNIALS

POLITICAL COMMS

HIGHLIGHTED RESEARCH:

  • “Black Gen Z's Political Efficacy and Health Information Seeking Through the Use of TikTok Following the Overturn of Roe v. Wade”, Dissertation (2024)

  • “Nike and the #MeToo Movement: Organizational Case Studies on Diversity and Inclusion and Lessons Learned”, Panel Presentation at ECA, (2023)

  • “Examining the Relationship Between #EndSARS in Nigeria and #BlackLivesMatter in America on Twitter”, Poster Presentation at ICA in Paris, FR, (2022)

  • “Generation Z and Corporate Social Responsibility”, Thesis (2018)

Gone… SO SOON?

Let’s stay in touch! Fill out the contact form to connect with me directly. I can’t wait to hear from you!